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Item Title:

This is service design thinking / druk 1: basics - tools - cases- Marc

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Item Condition: New
Current Time:21 Jan 17 00:06:01
Time & Date displayed is forUnited States - EDT
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Quantity: (15 Available)
Price per item: £18.11 ($22.40)

Postage: £8.95 ($11.07)
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Item Specifics - Books ISBN : 9789063692797
Author : Marc Stickdorn Jakob Schneider
18.11 15507383 This is service design thinking / druk 1: basics - tools - cases http://medium.snazal.com/?9789063692797 http://large.snazal.com/?9789063692797 Marc Stickdorn Jakob Schneider 9789063692797 97890636927
Lot # 15507383
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Item Location: Leicester
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Title: This is service design thinking / druk 1: basics - tools - cases

Author(s): Marc Stickdorn Jakob Schneider
Publisher:
ISBN: 9789063692797
Sku Code: 9789063692797
Media > Books
This is service design thinking / druk 1: basics - tools - cases
Description:
How to design and market services to create outstanding customer experiencesService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn′t. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.This Is Service Design Thinking combines the knowledge of twenty–three international authors and even more online contributors from the global service design community and is divided into three sections:Basics: outlines service design thinking along five basic principlesTools: describing a variety of tools and methods used in Service Design ThinkingCases: vivid examples for the introduced fundamentals with real–life case studies from 5 companies that did inspiring projects within the field of Service DesignAt the end, a one–page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front–line staff and management. --This text refers to an out of print or unavailable edition of this title.

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