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Item Title:

The Worst Hotel in the World: The Hans Brinker Budget Hotel Amster- Ke

Category:

Books, Comics, Magazines

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Item Condition: New
Current Time:29 May 17 18:13:49
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (2 Available)
Price per item: £16.69 ($21.61)

Postage: £8.95 ($11.59)
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Item Specifics - Books ISBN : 9781861543110
Author : KesselsKramer
16.69 15621266 The Worst Hotel in the World: The Hans Brinker Budget Hotel Amster http://medium.snazal.com/?9781861543110 http://large.snazal.com/?9781861543110 KesselsKramer 9781861543110 9781861543110 Media Books
Lot # 15621266
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Bookshop2000 (112|0)
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Worst Hotel in the World: The Hans Brinker Budget Hotel Amster

Author(s): KesselsKramer
Publisher:
ISBN: 9781861543110
Sku Code: 9781861543110
Media > Books
The Worst Hotel in the World: The Hans Brinker Budget Hotel Amsterdam
Description:
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market: young, cynical, media-savvy backpackers. Since launching the campaign, the hotel's dormitories are rarely empty, not bad for a place that doesn't even guarantee toilet paper. This frank and often humorous collection of the hotel's advertising celebrates everything that's good about a very bad hotel and proves that innovative, successful marketing requires neither a jaw-dropping budget nor a sugarcoated version of the truth

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