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Item Title:

The Twenty-First-Century Media Industry: Economic and Managerial I

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Item Condition: New
Current Time:22 Mar 17 23:42:57
Time & Date displayed is forUnited States - EDT
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Quantity: (2 Available)
Price per item: £24.98 ($30.86)

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Item Specifics - Books ISBN : 9780739140048
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24.98 15548225 The Twenty-First-Century Media Industry: Economic and Managerial I http://medium.snazal.com/?9780739140048 http://large.snazal.com/?9780739140048 9780739140048 9780739140048 Media Books 18.22 The Twen
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Title: The Twenty-First-Century Media Industry: Economic and Managerial I

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ISBN: 9780739140048
Sku Code: 9780739140048
Media > Books
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)
Description:
The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age. -- John V. Pavlik Predicting the future of the media industry at this juncture may sound audacious, yet this volume does so, and the future it presents is auspicious. The 13 chapters--all by US academicians and media scholars with impressive credentials--address possible approaches to media management, new technologies and innovations, and the implications of various media: recorded music, print, journalism, cable and broadcasting (including radio), cinema, the Internet, mobile telephones. Media have saturated modern society for the past 50 years. The opening essay, coauthored by Hendricks (Stephen F. Austin State Univ.) and Susan Smith, notes that 'the latter half of the twentieth century saw an explosion in the communication industry [with] personal computers, satellites, cable television, cell phones, digital and high definition television, DVDs and the World Wide Web.' But, the essay goes on to observe, the change is not in the media per se but rather in the 'delivery systems.' That the book does not offer an exact definition of the term 'new media' is only right, given that in the 1450s the printing press was a 'new medium.' Summing Up: Highly recommended. Upper-division undergraduates through faculty. CHOICE

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