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Item Title:

The Strategy Pocketbook (Management Pocketbooks)- Neil Russell-Jo-Used

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Item Condition: Used
Current Time:29 Jun 17 11:23:34
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (2 Available)
Price per item: £2.30 ($2.92)

Postage: £8.95 ($11.36)
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Item Specifics - Books ISBN : 9781903776131
Author : Neil Russell-Jones
2.30 16804653 The Strategy Pocketbook (Management Pocketbooks) http://medium.snazal.com/?9781903776131 http://large.snazal.com/?9781903776131 Neil Russell-Jones 9781903776131 9781903776131 Media Books 5.35 The Stra
Lot # 16804653
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Item Location: Leicester
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Title: The Strategy Pocketbook (Management Pocketbooks)

Author(s): Neil Russell-Jones
Publisher:
ISBN: 9781903776131
Sku Code: 9781903776131
Media > Books
The Strategy Pocketbook (Management Pocketbooks)
Description:
A strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. "The Strategy Pocketbook" introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process. His step-by-step approach begins with primary analysis (of the business, its competition and markets) and then secondary analysis (of what the business is offering and what this implies). Planning is the penultimate step, followed by implementation. Numerous analysis tools are used by strategists, including SWOT, PEST, scenario, core competency and critical success factor to name but a few. Russell-Jones, aided by clear graphics, describes the more important tools. The Management Pocketbooks Series comprises some 80 titles in the areas of training, personal development, management, customer care, sales and marketing and finance. "Teachers' Pocketbooks" (ERA 2005 winners) is a new imprint for the primary and secondary educational sectors.

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