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Item Title:

The Seven Myths of Customer Management: How to Be Customer#1

Category:

Books, Comics, Magazines

 -

Management & Business



Item Condition: New
Current Time:19 Jan 17 13:20:48
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £32.76 ($39.83)

Postage: £8.99 ($10.93)
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Item Specifics - Books ISBN : 047085880X
Author :
32.76 2635557 Title: The Seven Myths of Customer Management: How to Be Customer-driven Without Being Customer-led Recommended Retail Price : 24.95 Our Price : 4.99 You Save : 19.96 (80% discount) ISBN : 047085880X
Lot # 2635557
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Item Location: Leicester
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Title: The Seven Myths of Customer Management: How to Be Customer-driven Without Being Customer-led

ISBN : 047085880X
Author : John Abram Paul Hawkes
Publisher : John Wiley and Sons Ltd
Media : Hardcover
SKU MIX31-U31-30A-RES-58304

 

 
Brand New Book, Good Condition, Dispatched from our warehouse in the UK

In this book, the authors argue that too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. This pragmatic book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.

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