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Item Title:

The Seduction of Brazil: The Americanization of Brazil During Wor-Used

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Item Condition: Used
Current Time:24 Feb 17 05:51:17
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £23.22 ($29.14)

Postage: £8.95 ($11.23)
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Item Specifics - Books ISBN : 9780292719934
Author : Antonio Pedro Tota
23.22 16640521 The Seduction of Brazil: The Americanization of Brazil During Worl http://medium.snazal.com/?9780292719934 http://large.snazal.com/?9780292719934 Antonio Pedro Tota 9780292719934 9780292719934 Media B
Lot # 16640521
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Item Location: Leicester
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Title: The Seduction of Brazil: The Americanization of Brazil During Worl

Author(s): Antonio Pedro Tota
Publisher:
ISBN: 9780292719934
Sku Code: 9780292719934
Media > Books
The Seduction of Brazil: The Americanization of Brazil During World War II (Translations from Latin America Series) (Llilas Translations from Latin America Series)
Description:
Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good - yet another indication of the Americanization of Brazil under way during this period. In this translation of "Imperialism Sedutor", Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and re-configured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. "The Seduction of Brazil" brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications.

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