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Item Title:

The Puma Story: The remarkable turnaround of an endangered species- Ro


Books, Comics, Magazines



Item Condition: New
Current Time:25 Jul 17 09:51:35
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (20 Available)
Price per item: £28.79 ($37.33)

Postage: £8.95 ($11.60)
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Item Specifics - Books ISBN : 9781905736409
Author : Rolf-Herbert Peters
28.79 15515172 The PUMA Story: The remarkable turnaround of an endangered species http://medium.snazal.com/?9780462099828 http://large.snazal.com/?9780462099828 Rolf-Herbert Peters 9780462099828 9780462099828 Media
Lot # 15515172
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Bookshop2000 (113|0)
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Item Location: Leicester
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Title: The Puma Story: The remarkable turnaround of an endangered species

Author(s): Rolf-Herbert Peters
ISBN: 9781905736409
Sku Code: 9781905736409
Media > Books
The Puma Story: The remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands
Puma is arguably the most exciting business story of the post-war era. After decades of ups and downs, the German sports footwear manufacturer pulled off a thrilling climb to the top. The brand that had once lost all its appeal is now one of the most desirable sports lifestyle labels in the world. Today, Puma sneakers, bags and shirts share shelves with Gucci, Prada and Dolce & Gabbana products. The man who freed the big cat from the clutches of the bargain counters was Jochen Zeitz. Aged just 30, he took over as Chairman and CEO of an ailing establishment. He turned the company around by sheer brute strength and lent its stock allure and excitement. So far, its value has increased by more than 4,000 percent under his command. All that time, there was silence from the Puma compound. Now, for the first time ever, a writer has been allowed to look deep behind the scenes and into the archives of the shooting star of Herzogenaurach, a small town in Germany. Behind the brand s coolness lies a well-oiled and extremely efficient marketing machine, probably the first functional virtual company in the world.

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