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Item Title:

The Puma Story: The remarkable turnaround of an endangered specie-Used

Category:

Books, Comics, Magazines

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History



Item Condition: Used
Current Time:27 Mar 17 00:23:11
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (20 Available)
Price per item: £1.00 ($1.25)

Postage: £8.95 ($11.18)
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Item Specifics - Books ISBN : 9781905736409
Author : Rolf-Herbert Peters
1 16638149 The Puma Story: The remarkable turnaround of an endangered species http://medium.snazal.com/?9781905736409 http://large.snazal.com/?9781905736409 Rolf-Herbert Peters 9781905736409 9781905736409 Media
Lot # 16638149
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Bookshop2000 (112|0)
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Item Location: Leicester
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Title: The Puma Story: The remarkable turnaround of an endangered species

Author(s): Rolf-Herbert Peters
Publisher:
ISBN: 9781905736409
Sku Code: 9781905736409
Media > Books
The Puma Story: The remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands
Description:
Puma is arguably the most exciting business story of the post-war era. After decades of ups and downs, the German sports footwear manufacturer pulled off a thrilling climb to the top. The brand that had once lost all its appeal is now one of the most desirable sports lifestyle labels in the world. Today, Puma sneakers, bags and shirts share shelves with Gucci, Prada and Dolce & Gabbana products. The man who freed the big cat from the clutches of the bargain counters was Jochen Zeitz. Aged just 30, he took over as Chairman and CEO of an ailing establishment. He turned the company around by sheer brute strength and lent its stock allure and excitement. So far, its value has increased by more than 4,000 percent under his command. All that time, there was silence from the Puma compound. Now, for the first time ever, a writer has been allowed to look deep behind the scenes and into the archives of the shooting star of Herzogenaurach, a small town in Germany. Behind the brand s coolness lies a well-oiled and extremely efficient marketing machine, probably the first functional virtual company in the world.

We specialise in discounted computer and academic books. We have books on all subjects including; Adobe graphics, Programming, Security, Networking, Database, Web, office, OS & certification books. We also stock books on business, finance, science, engineering and biographies. Please ask for info.




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