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Item Title:

The Next Evolution of Marketing: Connect with Your Customers by Ma- Bo

Category:

Books, Comics, Magazines

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Item Condition: New
Current Time:24 Jan 17 21:54:13
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £18.20 ($22.51)

Postage: £8.95 ($11.07)
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Item Specifics - Books ISBN : 9780071625364
Author : Bob Gilbreath
18.20 15496284 The Next Evolution of Marketing: Connect with Your Customers by Ma http://medium.snazal.com/?9780071625364 http://large.snazal.com/?9780071625364 Bob Gilbreath 9780071625364 9780071625364 Media Books
Lot # 15496284
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Bookshop2000 (112|0)
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Next Evolution of Marketing: Connect with Your Customers by Ma

Author(s): Bob Gilbreath
Publisher:
ISBN: 9780071625364
Sku Code: 9780071625364
Media > Books
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Description:
"With solid credentials supporting him (as chief marketing strategist at Bridge Worldwide, a large advertising agency), Gilbreath lays out his ideas about a marketing strategy he calls 'meaningful marketing.' He defines meaningful marketing as the 'marketing itself add[ing] value to peoples’ lives.' Insisting that traditional marketing is now out-of-date because the consuming public has grown sophisticated in avoiding regular marketing strategies ('Most traditional advertising is meaningless,' he says), he is a great proponent of marketing that offers consumers actual things to put to practical use, which then, in turn, makes the best advertising for the company that is supplying those services. He cites the 'best historical example' of marketing with meaning as the Michelin tire company, which, way back when, produced the first-ever car-travel guide to France. From there Gilbreath presents, essentially, a how to: outlining a model for developing meaningful marketing and then explaining, with many useful case examples, how it can be tailored to any company, large or small. An essential addition to comprehensive business collections." --Brad Hooper, Booklist (Booklist )

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