20.942636477Title: The New Typography: A Handbook for Modern Designers (Weimar & Now: German Cultural Criticism S.) Our Price : 26.51 ISBN : 0520071476 Author : Jan Tschichold Publisher : University of California
Title: The New Typography: A Handbook for Modern Designers (Weimar & Now: German Cultural Criticism S.)
University of California Press
Brand New Book, Good Condition, Dispatched from our warehouse in the UK
This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.
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