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Item Title:

The Long and the Short of it: A Guide to Finance and Investment fo- Jo

Category:

Books, Comics, Magazines

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Item Condition: New
Current Time:26 Jul 17 22:20:20
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (127 Available)
Price per item: £9.59 ($12.43)

Postage: £8.95 ($11.60)
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Item Specifics - Books ISBN : 9780954809324
Author : John Kay
9.59 15599751 The Long and the Short of it: A Guide to Finance and Investment fo http://medium.snazal.com/?9780954809324 http://large.snazal.com/?9780954809324 John Kay 9780954809324 9780954809324 Media Books 7.91
Lot # 15599751
This item has been viewed 141 times
Seller Info
Bookshop2000 (113|0)
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Long and the Short of it: A Guide to Finance and Investment fo

Author(s): John Kay
Publisher:
ISBN: 9780954809324
Sku Code: 9780954809324
Media > Books
The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry
Description:
This book provides a guide to the complexities of modern finance, both the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade - in the new economy bubble and the credit crunch - the follies of finance have threatened the stability of the world economy. It describes an environment that is complex and sophisticated, but greedy, cynical and self-interested.This book explains how to put your finances in the only hands you can confidently trust - your own. You will learn everything you need to be your own investment manager; to recognize your investment options, and the institutions that will try to sell them to you; to understand the principles of sound investment and the research that supports these principles. Since much of your portfolio will be in stocks and shares, this book describes why some companies succeed and others fail, and how to distinguish fact and fiction in what companies tell you. John Kay explains many meanings people attach to the term risk; the tools professionals use to analyze risk and the different tools you need to manage risk for yourself. You will learn a practical investment strategy and how to implement it. This is the only book about finance and investment you need, and the one you must have.

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