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Item Title:

The International Brand Valuation Manual: A Complete Overview and-Used

Category:

Books, Comics, Magazines

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Item Condition: Used
Current Time:21 Jan 17 04:12:43
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (3 Available)
Price per item: £39.78 ($49.20)

Postage: £8.95 ($11.07)
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Sell to:International
Item Specifics - Books ISBN : 9780470740316
Author : Gabriela Salinas
39.78 16881462 The International Brand Valuation Manual: A Complete Overview and http://medium.snazal.com/?9780470740316 http://large.snazal.com/?9780470740316 Gabriela Salinas 9780470740316 9780470740316 Media Book
Lot # 16881462
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Bookshop2000 (112|0)
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The International Brand Valuation Manual: A Complete Overview and

Author(s): Gabriela Salinas
Publisher:
ISBN: 9780470740316
Sku Code: 9780470740316
Media > Books
The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
Description:
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one–stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.The book:– Provides a thorough overview of all the tools available for the brand valuation practitioner.– Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.– Acts as an all–in–one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.– Features case studies and examples from Guinness, PwC, Rolls–Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury–Schweppes, Kellogg, Coco–Cola, Mercedes, Rolex, among others.Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

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