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Item Title:

The Innovation Marathon: Lessons from High Technology Firm

Category:

Books, Comics, Magazines

 -

Management & Business



Item Condition: New
Current Time:19 Jan 17 17:49:59
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (3 Available)
Price per item: £31.14 ($37.86)

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Item Specifics - Books ISBN : 1555425984
Author :
31.14 2636640 Title: The Innovation Marathon: Lessons from High Technology Firms (Jossey-Bass Management Series) Recommended Retail Price : 23.95 Our Price : 4.65 You Save : 19.3 (81% discount) ISBN : 1555425984 Au
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Title: The Innovation Marathon: Lessons from High Technology Firms (Jossey-Bass Management Series)

ISBN : 1555425984
Author : Mariann Jelinek Claudia Bird Schoonhoven
Publisher : Jossey Bass Wiley
Media : Paperback
SKU MIX31-U31-3C-NEWSHFL-47863

 

 
Good Condition, Brand New Book, From UK seller and dispatched from our warehouse in the UK.

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

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