CQout Online Auctions CQout Online Auctions Home register to sell and buy at CQout! read our Frequently Asked Questions buy at CQout!sell at CQout! services for CQout registered users search for items or usernames at CQout
Click to enlarge image
Click to enlarge image
Keyword Filter
 
Author:
ISBN:
Advanced Search
Seller ID Filter
 
Category Filter
Books, Comics, Magazines
Antiquarian, Rare & First Editions
Antiques & Collectables
Art, Architecture & Photography
Audio Books
Biographies
Calendars, Diaries, Annuals
Children,Young Adults Books
Comics & Graphic Novels
Computing & Internet
Cookery & Food
Crime, Thrillers & Mystery
Economics
Educational & Text Books
Fiction - General
Folklore/Mythology
Gay & Lesbian
Geography
Health, Family & Lifestyle
History
Hobbies, Crafts & Games
Home Improvements
Horror & Fantasy
Horticulture & Gardening
Humour
Information Products, e-books
Law
Languages
Magazines
Management & Business
Manuals & Handbooks
Maps
Military, Police & Services
Mind, Body & Spirit
Music, Stage & Screen
Nature, Wildlife & Animals
Non-Fiction
Novels
Poetry, Drama & Criticism
Pass times & Leisure
Philosophy
Politics
Printed Ephemera
Reference
Religion & Spirituality
Romance
Science, Technical & Medical
Science Fiction
Scottish
Social Sciences
Stage & Screen
Sports
Topography/ Local Interest
Travel & Holidays
Transport & Motoring
True Crimes
Uncategorised
Other Books, Comics, Magazines
Item Title:

The Handbook of Strategic Public Relations and Integrated Marketin- Cl

Category:

Books, Comics, Magazines

 -

Uncategorised



Item Condition: New
Current Time:27 Jun 17 21:22:45
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (5 Available)
Price per item: £34.49 ($43.79)

Postage: £8.95 ($11.36)
  Change Default Country For Your View Settings
Select Your Country:

Change default country to United KingdomUK
Change default country to IrelandIreland
Change default country to CanadaCanada
Change default country to AustraliaAustralia
Change default country to United StatesUSA


What do you want from an online auction site?



CQ has been doing all of that since 1999. We haven't made a big noise about it, we've just quietly collected Buyers and Sellers in over 80 countries by word of mouth, doing things the best way we know how and responding to our users needs.

Want to join the CQ community? Just click on your home country to start.
To: United States (change country) | see all details |
Payments: You can pay with your Debit or Credit card using, EasyPay, our in-house payment service You can pay with your Debit or Credit card using SecurePay, our in-house escrow service card logos
Sell to:International
Item Specifics - Books ISBN : 9780071767460
Author : Clarke L. Caywood
34.49 15565733 The Handbook of Strategic Public Relations and Integrated Marketin http://medium.snazal.com/?9780071767460 http://large.snazal.com/?9780071767460 Clarke L. Caywood 9780071767460 9780071767460 Media Bo
Lot # 15565733
This item has been viewed 149 times
Seller Info
Bookshop2000 (113|0)
Learn more about trusted vendors
  Learn more about trade sellers
Item Location: Leicester
Seller Location: United Kingdom

Ask A Question
Seller's other items
Visit Seller:
Item Description
Email this listing to a friendtop
Title: The Handbook of Strategic Public Relations and Integrated Marketin

Author(s): Clarke L. Caywood
Publisher:
ISBN: 9780071767460
Sku Code: 9780071767460
Media > Books
The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E
Description:
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniquesThe most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections:Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energyEach section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications.Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications“The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.”—Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.”—Jane Ostrander, Vice President, Global Communications, Tenneco”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.”—James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame“A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.”— Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.”—Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.”—Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida"This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment."—Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia"Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.”—Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.”—J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.”—Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.

We specialise in discounted computer and academic books. We have books on all subjects including; Adobe graphics, Programming, Security, Networking, Database, Web, office, OS & certification books. We also stock books on business, finance, science, engineering and biographies. Please ask for info.




NOT THE RIGHT BOOK? - SEARCH BELOW
Title Search:
Author Search:
ISBN Search:
Terms & Conditions
  • Please note due to our discounted prices and high demand, books do go out of stock, if this is the case we will notify you and refund you in full. So please discuss any issues with our customer services before leaving any negative feedback.

  • The term P & P means Postage, Packaging Material and Handling cost. We try to provide our customers with good service consisting of quality packaging and fast dispatch (please see our feedback). If the courier charges more then the above postage cost, then we will require the additional postage cost from you. However if you feel the postage charges are too high then a full refund will be issued. Due to our extremely low prices - No discount will be given on postage.

  • Please note we have eight warehouses based in the United Kingdom. Although every effort is made to ensure that multiple purchases are combined and sent together - in some instances multiple purchases may be delivered separately. If this is the case we will email you to let you know. Our priority is to make sure you the customer receive your order as quickly as possible.
World Wide International Seller
We aim to dispatch your orders the Same Day after payment.


Learn more about trusted vendorsLearn more about trade sellers
View this Seller's Returns Policy

Postage & PackingUnited KingdomInternational
Standard£23.03£8.95
ExpressNot Specified - AskNot Specified - Ask

Payment Options:
Integrated OnlineYou can pay with your Debit or Credit card using EasyPay, our in-house payment serviceYou can pay with your Debit or Credit card using SecurePay, our in-house escrow service

Ask the seller a question top

Use this form to send an email to the seller to ask questions you may have about this item only.
Always Ask Before you bid. You can not retract a bid once an auction is closed.

See More Great Items From This Seller top
Click here for details
Orchestra (Music Pops) - Sheri Safran-Used

Closes: Instant Buy
Current Bid: £7.86 ($9.98) (no reserve)
Click here for details
Developing Literacy: Phonics Year Reception Synthetic Analytic Ph-Used

Closes: Instant Buy
Current Bid: £17.39 ($22.08) (no reserve)
Click here for details
Little Lamb Lost (Storytime)- David Bedford

Closes: Instant Buy
Current Bid: £46.07 ($58.49) (no reserve)
Click here for details
Theoretical Molecular Biophysics (Biological and Medical Physics,-Used

Closes: Instant Buy
Current Bid: £47.96 ($60.89) (no reserve)
Click here for details
Clinical Skills Explained - Dr Muhammed Akunjee,Dr Nazmul Akunjee,Dr Zeeshan Maa

Closes: Instant Buy
Current Bid: £30.11 ($38.22) (no reserve)
Click here for details
Arginine Amino Acid (Microbiology Research Advances) (Microbiolog-Used

Closes: Instant Buy
Current Bid: £98.09 ($124.53) (no reserve)

© CQout Ltd., 1999-2017 home | help | services | search | listings | register | affiliates | RightsWatch | about us | press | Blog | contact us
All Rights Reserved. Use of this website constitutes acceptance of our terms & conditions and site rules.