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Item Title:

The Growth Drivers: The Definitive Guide to Transforming Marketin-Used


Books, Comics, Magazines



Item Condition: Used
Current Time:17 Oct 17 07:55:51
Time & Date displayed is forUnited States - EDT
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Quantity: (14 Available)
Price per item: £999.00 ($1326.57)

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Item Specifics - Books ISBN : 9781119953319
Author : Andy Bird Mhairi McEwan
999 16639415 The Growth Drivers: The Definitive Guide to Transforming Marketing http://medium.snazal.com/?9781119953319 http://large.snazal.com/?9781119953319 Andy Bird Mhairi McEwan 9781119953319 9781119953319 Me
Lot # 16639415
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Title: The Growth Drivers: The Definitive Guide to Transforming Marketing

Author(s): Andy Bird Mhairi McEwan
ISBN: 9781119953319
Sku Code: 9781119953319
Media > Books
The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Praise for The Growth Drivers:Sir Roger Carr is Chairman of Centrica PLC and President of the CBI"In this book, the authors argue that effective marketing has a vital role to play in driving sustainable, profitable growth – and they are right.  It is a critical role and it’s also a weighty responsibility – one that cannot be ignored." Sir Roy Gardner is Chairman of the Compass Group Plc"A provocative, insightful book that drives deep into the Marketing function. It highlights the strategic contribution of Marketing and is full of practical advice on how to build marketing capabilities to encourage growth.”Cilla Snowball CBE is Group Chairman & Group CEO of Abbott Mead Vickers BBDO"Mhairi and Andy practise what they preach. They perfectly epitomise the growth driver principles outlined in this book. Their own marketing consultancy has grown explosively in size and stature. They service a wide range of blue chip marketing clients and they run a happy ship, stuffed full of talented marketing people. This book distils their knowledge and packages it into a useful and readable marketing manual".Russ Shaw formerlyVice President & General Manager–Mobile Division and Europe, Middle East & Africa atSkype"An excellent guide to the unique contribution that Marketing makes to driving business growth. Underpins the strategic value of marketing capability development as a key driver of growth”.Keith Weed is Chief Marketing and Communications Manager, Unilever"...an excellent, accessible guide to the crucial role that strategic marketing plays in driving business growth and the practical ways in which business leaders can build stronger marketing capabilities in their organizations. Andy & Mhairi always have a lot to offer and it is great to see so many insights captured in this book."Simon Lowden is CMO Pepsi Beverages North America"Redefines the role of Marketing. A must read for any business leader who wants to better understand the role Marketing can play in driving business growth , particularly in today’s matrix′ed environment – and puts them in a position to do something about it.” David Taylor isFounder and Managing Partner, the brandgym"Brand Learning are the best in the business when it comes to building marketing capability. And this book is a great way to get the inside line on their approach".Jill McDonald is UK Chief Executive and President Northern Europe Division at McDonald’s“A great book that is both easy to read and well worth the effort. A ‘big picture’ guide to what Marketing involves in practice and to the invaluable role capability development plays in driving growth.”Dan Cobley is VP Marketing, Northern and Central Europe at Google"Clear, insightful and pragmatic. It clarifies the unique contribution that effective Marketing and Marketers can make to driving business growth – just as relevant to the digital world as to more conventional markets.”Steve Radcliffe is Partner at Steve Radcliffe Associates“This is an excellent book.  It explains how marketers can set a more strategic ‘growth–driving’ vision, engage the whole organisation with a customer–centric agenda and then help deliver tangible results.  I recommend it as a must read for all global marketing and business leaders.”

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