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Item Title:

The Future of Men- Marian Salzman Ira Matathia Ann O'Reill#1


Books, Comics, Magazines


Social Sciences

Item Condition: New
Current Time:28 Jun 17 14:36:53
Time & Date displayed is forUnited States - EDT
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Quantity: (3 Available)
Price per item: £5.40 ($6.86)

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Item Specifics - Books ISBN : 1403968829
Author :
5.40 2633949 Title: The Future of Men Recommended Retail Price : 14.99 Our Price : 3.00 You Save : 11.99 (80% discount) ISBN : 1403968829 Author : Marian Salzman Ira Matathia Ann O Reilly Publisher : Palgrave Macm
Lot # 2633949
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Future of Men

ISBN : 1403968829
Author : Marian Salzman Ira Matathia Ann O'Reilly
Publisher : Palgrave Macmillan
Media : Hardcover
SKU MIX31-U31-19D-PAL4-43958


Brand New Book, Good Condition, Dispatched from our warehouse in the UK

From Publishers Weekly&newline;&newline;There have been several attempts to establish an umbrella term to serve for men as &doublequote;feminism&doublequote; has served for women, note the authors. &doublequote;Masculinism&doublequote; hasn't quite sparked interest in the &doublequote;popular imagination,&doublequote; and while &doublequote;Metrosexual&doublequote; remains firmly rooted in everyday vernacular, it only applies to a specific section of the male population. Cue the emergence of the latest buzzword to be hyped by trend spotting trio Salzman, Matathia and O'Reilly (Next: Trends for the Near Future)- &doublequote;M-ness&doublequote; (or &doublequote;My-ness&doublequote;) which is loosely defined as men who &doublequote;do exactly what it takes to get what they want, when they want it.&doublequote; This can include finding an attractive partner (male or female), achieving power and wealth, and honing one's health and physical prowess. According to the authors, this &doublequote;Dawning of the Age of M-Ness&doublequote; is in direct response to social-psychological shifts taking place between the sexes, where the &doublequote;female's need for the male... is tied to biological function rather than the provision of food, shelter, protection, or even comfort.&doublequote; Written with great Úlan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references alongside excerpts from 70 interviews conducted with &doublequote;real people.&doublequote; Based on these observations, the authors have identified what they believe to be the pinnacle of M-ness- the &doublequote;Ubersexual&doublequote; -an extension of the metrosexual, minus the sexual ambiguity. (For example, both Metrosexuals and Ubersexuals like to shop, but the Ubersexual is more focused and only purchases items that &doublequote;enhance his collection.&doublequote;) Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.&newline;Copyright ® Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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