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Item Title:

The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers C- Ma

Category:

Books, Comics, Magazines

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Fiction - General



Item Condition: New
Current Time:24 May 17 10:54:13
Time & Date displayed is forUnited States - EDT
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Quantity: (2 Available)
Price per item: £4.80 ($6.22)

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Item Specifics - Books ISBN : 9780330444880
Author : Mark Borkowski
4.80 15609205 The Fame Formula: How Hollywood s Fixers, Fakers and Star Makers C http://medium.snazal.com/?9780330444880 http://large.snazal.com/?9780330444880 Mark Borkowski 9780330444880 9780330444880 Media Books
Lot # 15609205
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Bookshop2000 (112|0)
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Item Location: Leicester
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Title: The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers C

Author(s): Mark Borkowski
Publisher:
ISBN: 9780330444880
Sku Code: 9780330444880
Media > Books
The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry
Description:
Fixers, fakers, and star makers… They built the dream factory that is Hollywood, but until now, their own incredible stories have largely remained untold.Who were the unsung heroes (and not a few villains) behind the glitter of Tinseltown?  Rudolph Valentino had Harry Reichenbach.  Theda Bara had Maynard Nottage.  Judy Garland, Clark Gable, Katharine Hepburn and all the other MGM stars had Howard Strickling and his team of illusionists.Behind every star and movie mogul loomed a great publicist: manipulating headlines, concealing sins and shaping destinies.  And it was these publicists, as much as anyone, who created the Hollywood dream: and by extension, the celebrity industry as it stands today.“The Fame Formula” does for Hollywood what “Mad Men” did for the advertising business.  It is the authoritative history of the birth of an industry that shaped the American dream and continues to define our world today.  With an insider’s knowing eye, Mark Borkowski introduces the reader to a secret cabal of great publicists whose carefully crafted images, stunts and flashes of divine inspiration have mapped the media agenda for the last century.  From Phineas Taylor Barnum all the way through to “The X Factor” and “I’m a Celebrity Get Me Out of Here” – the DNA fingerprint is clear.Avoiding the limelight as assiduously as they pursued it for their clients, the wizards of Hollywood have finally met their nemesis in “The Fame Formula”.

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