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Item Title:

The End of Advertising as We Know It

Category:

Books, Comics, Magazines

 -

Management & Business



Item Condition: Used
Current Time:26 Feb 17 19:05:20
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (5 Available)
Price per item: £35.99 ($45.17)

Postage: £8.99 ($11.28)
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Item Specifics - Books ISBN : 0471225819
Author :
35.99 2784045 Title: The End of Advertising as We Know It Recommended Retail Price : 16.28 Our Price : 1.23 You Save : 15.05 (92% discount) ISBN : 0471225819 Author : Sergio Zyman Armin Brott Publisher : John Wiley
Lot # 2784045
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The End of Advertising as We Know It

ISBN : 0471225819
Author : Sergio Zyman Armin Brott
Publisher : John Wiley & Sons Inc
Media : Hardcover
SKU MIX31-U31-18D-WIX2-49695

 

 
Good Condition, Brand New Book, From UK seller and dispatched from our warehouse in the UK.

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all." - Warren Bennis, University Professor and Distinguished Professor of Business Administration, USC Marshall School of Business. In this follow-up to his bestselling book, "The End of Marketing As We Know It", Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

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