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Item Title:

The Empire God Built: Inside Pat Robertson's Media Machine

Category:

Books, Comics, Magazines

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Computing & Internet



Item Condition: New
Current Time:26 Mar 17 02:20:12
Time & Date displayed is forUnited States - EDT
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Quantity: (1 Available)
Price : £12.62 ($15.77)

Postage: £8.99 ($11.23)
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Item Specifics - Books ISBN : 047115993X
Author :
12.62 2638928 Title: The Empire God Built: Inside Pat Robertson s Media Machine Recommended Retail Price : 15.99 Our Price : 6.03 You Save : 9.96 (62% discount) ISBN : 047115993X Author : Alec Foege Publisher : Joh
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Title: The Empire God Built: Inside Pat Robertson's Media Machine

ISBN : 047115993X
Author : Alec Foege
Publisher : John Wiley & Sons Inc
Media : Hardcover
SKU MIX31-U31-I4-OXF-44320

 

 
Brand New Book, Good Condition, Dispatched from our warehouse in the UK

A compelling examination of the brilliant business empire that peddles Pat Robertson's version of the truth to millions Look behind the curtain of today's most powerful and effective political movement and you'll discover an ingeniously designed media network that reaps millions of both dollars and votes nationwide. Pat Robertson has quietly amassed an arsenal of both non-profit and for-profit media companies that include everything from the 700 Club, the Christian Broadcasting Network, and the Christian Coalition to the Family Channel, Mary Tyler Moore Entertainment and the Ice Capades. But unlike other media titans such as Ted Turner or Rupert Murdoch, Robertson is a media mogul with a message. And therein lies the uniqueness of his story. While most television amounts to opinionless chatter struggling for the objective viewpoint that will draw broader demographics, Robertson has rewritten the rules by giving television a decidedly focused perspective and purpose. Robertson's message is no secret: Christian Family Values. He sells different versions of that message to constituencies ranging from the Christian Coalition to the consumer with a taste for reruns of "The Waltons." And the strategy is paying off. His television programming reaches 95 per cent of cable households. And his 1.7 million member Christian Coalition has drawn on both the wealth and the clout of the media empire to wrest control of the national political agenda. This powerful lobbying group now sways elections and plays a prominent role in every form of government-from local school boards to Congress to having a say in who will be sitting in the White House in January. The Empire God Built looks beyond the politics of Robertson's achievement to chronicle his masterful creation of a media empire that blends both financial benefit and unprecedented political power. Alec Foege pieces together the entire corporate puzzle. He shows how Robertson assembled his empire and explores how all of the segments work together to achieve ambitious goals that are measured by both fiscal and political bottom lines. While other books may explore all of the political ramifications of Pat Robertson and Christian Right, The Empire God Built takes a good hard look at the infrastructure that the whole operation is riding on. ALEC FOEGE (New York, New York) has written on contemporary culture and media for The New York Times, Rolling Stone, Spin, Vogue, Variety and others. A contributing editor at Rolling Stone and former senior editor at Spin, he is also the author of Confusion is Next: The Sonic Youth Story.

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