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Item Title:

The Digital Innovation Playbook: Creating a Transformative Custom-Used

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Item Condition: Used
Current Time:19 Oct 17 09:45:18
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (2 Available)
Price per item: £33.41 ($44.37)

Postage: £8.95 ($11.88)
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Item Specifics - Books ISBN : 9780470944707
Author : Nicholas J. Webb
33.41 16639305 The Digital Innovation Playbook: Creating a Transformative Custome http://medium.snazal.com/?9780470944707 http://large.snazal.com/?9780470944707 Nicholas J. Webb 9780470944707 9780470944707 Media Boo
Lot # 16639305
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Item Location: Leicester
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Title: The Digital Innovation Playbook: Creating a Transformative Custome

Author(s): Nicholas J. Webb
Publisher:
ISBN: 9780470944707
Sku Code: 9780470944707
Media > Books
The Digital Innovation Playbook: Creating a Transformative Customer Experience
Description:
A complete and practical road map to achieving unprecedented business success through digital innovation excellenceIn this breakthrough book, world–renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world′s best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His case studies show how great organizations like Kodak, IndyCar, U.S. Army, and Southwest Airlines have used Digital Innovation to drive colossal success. Webb also discusses how Dell Computers has set up their own Digital Command Center to monitor over 70,000 keywords in over 11 languages to listen, to learn, and to ultimately invent world–class technologies. He predicts that Digital Innovation will replace the term Open Innovation and that ultimately every successful organization in the world will hire a Chief Listening Officer (CLO).Demystifies the hyper–complex world of Digital InnovationPresents comprehensive case examples of how organizations both large and small have deployed Digital Innovation methodologies to grow both sales and profitShows how organizations are using digital media, Web 2.0, and social media to connect to their customer communities and internal stakeholders alikeWith free online training that will help you put theory into practice, The Digital Innovation Playbook prepares you to implement a Digital Innovation culture into your corporate life.

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