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Item Title:

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy Th- Ro

Category:

Books, Comics, Magazines

 -

Humour



Item Condition: New
Current Time:27 Jul 17 15:58:36
Time & Date displayed is forUnited States - EDT
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Quantity: (2 Available)
Price per item: £10.90 ($14.13)

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Item Specifics - Books ISBN : 9780805078046
Author : Robert W. Bly
10.90 15599263 The Copywriter s Handbook: A Step-by-step Guide to Writing Copy Th http://medium.snazal.com/?9780805078046 http://large.snazal.com/?9780805078046 Robert W. Bly 9780805078046 9780805078046 Media Books
Lot # 15599263
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Title: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy Th

Author(s): Robert W. Bly
Publisher:
ISBN: 9780805078046
Sku Code: 9780805078046
Media > Books
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Description:
This is the classic guide to copywriting, now in an entirely revised and updated third edition. This is the ultimate guide for anyone who writes or approves copy, from the master of business-to-business and direct marketing. Copywriters, account managers, freelance writers, entrepreneurs and brand managers: anyone involved in anything in which the written word is used to generate sales needs this book. It reveals dozens of copywriting techniques that will help individuals or employees write ads, commercials and mailings that are clear, persuasive and guaranteed to get attention. Already a standard reference for the advertising trade, "The Copywriter's Handbook" has been revised to include all the essential information for mastering copywriting in the Internet era, including advice on Web and email based copywriting, multimedia presentations, Internet research and source documentation and an updated resource section.It reveals tips for clean, effective copy at every level, including: the eight magic headlines - and how to use them; 11 ways to make copy more readable; 15 ways to open a sales letter; the nine characteristics of successful print ads; and, 15 techniques to ensure email marketing messages get opened. Advice is given on specific application of techniques for common marketing situations and general tips for effective working habits are given to reinforce their effectiveness. For all aspects of an industry where everything could always be a little bit better, this book is the best!

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