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Item Title:

The CRM Handbook: A Business Guide to Customer Relationship Manag-Used

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Item Condition: Used
Current Time:29 Mar 17 00:25:31
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £5.69 ($7.11)

Postage: £8.95 ($11.18)
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Item Specifics - Books ISBN : 9780201730623
Author : Jill Dyché
5.69 16694922 The CRM Handbook: A Business Guide to Customer Relationship Manage http://medium.snazal.com/?9780201730623 http://large.snazal.com/?9780201730623 Jill Dyché 9780201730623 9780201730623 Media Books 35
Lot # 16694922
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Item Location: Leicester
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Title: The CRM Handbook: A Business Guide to Customer Relationship Manage

Author(s): Jill Dyché
Publisher:
ISBN: 9780201730623
Sku Code: 9780201730623
Media > Books
The CRM Handbook: A Business Guide to Customer Relationship Management (Information Technology)
Description:
The best textbook for managers on the mechanics of Customer Relationship Management (CRM), The CRM Handbook provides an in-depth analysis of the theories behind customer-company interaction. It's a standout in a field that's filled with squishy books that go on at length about how important CRM is, but which lack details. Jill Dych& provides lots of factual information, real case studies, carefully considered commentary and reasoned criteria with which to evaluate CRM products and strategies. Though you'll certainly want to supplement Dych&'s work with vendors' product literature and implementation proposals, you'll get a lot from her carefully researched book. Dych& devotes some of her (fairly slender) volume to CRM background information, but quickly gets to the issues that managers confronted with CRM decisions need to consider. She makes great use of bulleted lists, scorable quizzes and checklists (sections about what questions to ask vendors, and why, are particularly good) you can use right now to gauge any organisation's suitability to CRM and determine how they need to change in order to get the most out of their systems. --David WallTopics covered: Customer Relationship Management (CRM)--as a business practice and as a set of technologies--explained for managers and corporate planners. CRM fundamentals, CRM product selection, and internal promotion of CRM are all covered well.

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