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Item Title:

The Business of Software: What Every Manager, Programmer and Entre- Mi

Category:

Books, Comics, Magazines

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Item Condition: New
Current Time:23 May 17 14:03:38
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (4 Available)
Price per item: £14.46 ($18.73)

Postage: £8.95 ($11.59)
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Item Specifics - Books ISBN : 9780743215800
Author : Michael A. Cusumano
14.46 15504495 The Business of Software: What Every Manager, Programmer and Entre http://medium.snazal.com/?9780743215800 http://large.snazal.com/?9780743215800 Michael A. Cusumano 9780743215800 9780743215800 Media
Lot # 15504495
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Bookshop2000 (112|0)
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Business of Software: What Every Manager, Programmer and Entre

Author(s): Michael A. Cusumano
Publisher:
ISBN: 9780743215800
Sku Code: 9780743215800
Media > Books
The Business of Software: What Every Manager, Programmer and Entrepreneur Must Know to Succeed in Good Times and Bad
Description:
The software industry is in a fast-paced league of its own. The drive to have the highest level of speed, the highest level of flexibility in strategic planning, and the need to manage talent of a different generation and mindset, make it truly unique. Few possess as much experience showing software professionals how to succeed as Michael Cusumano, who has served as a board member or consultant to such organizations as AT&T, AOL, CompuServe, Lucent and Verizon. THE SOFTWARE BUSINESS packs his invaluable insight into a single, powerful guide. Just as he did in MICROSOFT SECRETS, Cusumano links issues of strategy and organization with those of managing technology. He argues that the key to success in the 600 billion USD software business is choosing a business model that will capitalize on the good times and survive the bad. Through eye-opening case studies, Cusumano introduces a ground breaking framework that any manager can use to select the right business model from a choice of three: products, services, or hybrid business solutions. A must-read for every manager, programmer, analyst, entrepreneur, and student interested in software, THE SOFTWARE BUSINESS is destined to become a handbook for getting ahead in the competitive field of computers and e-commerce.

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