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Item Title:

The Business of Brands- Jon Miller David Muir


Books, Comics, Magazines


Management & Business

Item Condition: New
Current Time:18 Oct 17 02:37:14
Time & Date displayed is forUnited States - EDT
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Quantity: (1 Available)
Price : £12.29 ($16.32)

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Item Specifics - Books ISBN : 0470862599
Author :
12.29 2649620 Title: The Business of Brands Recommended Retail Price : 19.99 Our Price : 10.13 You Save : 9.86 (49% discount) ISBN : 0470862599 Author : Jon Miller David Muir Publisher : John Wiley and Sons Ltd Med
Lot # 2649620
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Item Location: Leicester
Seller Location: United Kingdom

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Item Description
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Title: The Business of Brands

ISBN : 0470862599
Author : Jon Miller David Muir
Publisher : John Wiley and Sons Ltd
Media : Hardcover
SKU MIX6-U6-MIX9-134D-13789


Brand New Book, Good Condition, Dispatch from our warehouse in the UK.

Review&newline;&newline;&doublequote;...would make an ideal gift for anyone interested in marketing and the management of brands...&doublequote; (Campaign, 10th December 2004) &newline;&newline;&doublequote;...helps gain sight of what brands are really for in a business context...brings clarity, simplicity and brevity to the subject...&doublequote; (Brand Strategy, March 2005) &newline;&newline;'Brands are moving to the centre of business. Top management need to understand how to manage the potential of brands and this book will help.'--Sir Niall FitzGerald, Chairman of Reuters (former Chairman of Unilever) &newline;&newline;'I do not believe there is a successful company left in the world that seriously questions the importance of brands but to manage brands profitably means accepting their complexity. For those of us who continue to grapple with these complexities, this book offers welcome new insights and case-based guidance.'--Sir Martin Sorrell, Chairman of WPP Group plc &newline;&newline;'This book organises the best thinking on brands from around the world. It helps readers understand the power of brands and guides them on how to make the case for brand investment.'--Professor John Quelch, Associate Dean of Harvard Business School &newline;&newline;'Brands play a vital role in business by setting expectations, motivating employees, attracting talent, strengthening relationships, and by building emotional bonds with consumers. As this book demonstrates, everybody is in the business of brands.'--Shelly Lazarus, Chairman and Chief Executive, Ogilvy & Mather Worldwide&doublequote;&newline;&newline;&newline;Book Description&newline;&newline;This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

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