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Item Title:

The Art of .COMbat: Ancient Wisdom for the Competitive Eco

Category:

Books, Comics, Magazines

 -

Computing & Internet



Item Condition: New
Current Time:26 Feb 17 07:13:09
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (3 Available)
Price per item: £0.80 ($1.00)

Postage: £8.99 ($11.28)
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Item Specifics - Books ISBN : 0471415197
Author :
0.80 2632174 Title: The Art of .COMbat: Ancient Wisdom for the Competitive Economy Recommended Retail Price : 14.33 Our Price : 2.87 You Save : 11.46 (80% discount) ISBN : 0471415197 Author : Shawn P. McCarthy Pub
Lot # 2632174
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Item Location: Leicester
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Title: The Art of .COMbat: Ancient Wisdom for the Competitive Economy

ISBN : 0471415197
Author : Shawn P. McCarthy
Publisher : John Wiley & Sons Inc
Media : Paperback
SKU MIX27-U31-H3-SHAF-32124

 

 
Brand New Book, Good Condition, Dispatched from our warehouse in the UK

A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard). The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web si Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex.

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