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Item Title:

The Age of M-commerce: Conquering the Wireless World


Books, Comics, Magazines


Management & Business

Item Condition: New
Current Time:25 Jul 17 02:08:50
Time & Date displayed is forUnited States - EDT
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Quantity: (2 Available)
Price per item: £20.51 ($26.59)

Postage: £8.99 ($11.66)
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Item Specifics - Books ISBN : 184112138X
Author :
20.51 2640018 Title: The Age of M-commerce: Conquering the Wireless World Recommended Retail Price : 18.99 Our Price : 2.54 You Save : 16.45 (87% discount) ISBN : 184112138X Author : D. Lamont Publisher : Capstone
Lot # 2640018
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The Age of M-commerce: Conquering the Wireless World

ISBN : 184112138X
Author : D. Lamont
Publisher : Capstone Publishing Ltd
Media : Hardcover
SKU MIX6-U6-100D-ACD6-6434


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Book Description&newline;&newline;&doublequote;In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-opener: in the future, you cannot do marketing without taking the mobile Internet into consideration.&doublequote; Ing. S. Meacci, President, Italian Marketing Association-AISMCEO Databank &doublequote;No one understands and explains the market dynamics and forces of m-commerce better than Prof. Lamont. While I've been well aware of the implications of m-commerce in the small, only this book gave me the big, whole picture. This book is the definitive reference for mobile marketing.&doublequote; Steve Tendon, General Partner, Tendon Consulting Group, Sweden &doublequote;Everyone agrees that the mobile Internet will create a paradigm shift in the ways that we work and live. There is less agreement, however, in where the business opportunities and pitfalls can be found in the wireless pace. Douglas Lamont's Conquering the Wireless World offers a clear and analytical plan to help wireless leaders develop winning marketing plans and strategies.&doublequote; David Jacobson, Partner, Sonnenschein Nath & Rosenthal & Organizer of First tuesday and Mobile Wednesdays in Chicago &doublequote;With passion and precision, Professor Lamont bridges the gap between technology and marketing, and explains the new world of M-Commerce. His book is an &doublequote;M&doublequote; read for anyone that needs to know what the future holds for the new business game in town, the wireless Internet.&doublequote; Robert Sexauer, Managing Partner Trans@ctive Partners Ltd. Downers Grove, Illinois&newline;&newline;&newline;Book Info&newline;&newline;(Capstone) A revealing look at the market dynamics and force of m-commerce, which utilizes the Internet's free delivery of information to sell consumers electronic information, putting charges for purchases on a monthly bill similar to those received by mobile telephone users today. Lays out opportunities in this area and explores the potential of the Internet.

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