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Item Title:

The 22 Irrefutable Laws of Advertising and When to Violate


Books, Comics, Magazines


Management & Business

Item Condition: New
Current Time:24 Jul 17 12:01:28
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £53.46 ($69.32)

Postage: £8.99 ($11.66)
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Item Specifics - Books ISBN : 047082106X
Author :
53.46 2638523 Title: The 22 Irrefutable Laws of Advertising and When to Violate Them Recommended Retail Price : 20.95 Our Price : 8.06 You Save : 12.89 (62% discount) ISBN : 047082106X Author : Michael Newman Publi
Lot # 2638523
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Item Location: Leicester
Seller Location: United Kingdom

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Title: The 22 Irrefutable Laws of Advertising and When to Violate Them

ISBN : 047082106X
Author : Michael Newman
Publisher : John Wiley & Sons (Asia) Pte Ltd
Media : Hardcover
SKU MIX31-U31-C4-ACY1-43462


Brand New Book, Good Condition, Dispatched from our warehouse in the UK

Book Description&newline;&newline;A breakthrough guide to the universal principles underlying great advertising&newline;Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills.&newline;Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.&newline;&newline;&newline;From the Inside Flap&newline;&newline;How does great advertising work in the world's new economy? Are there rules underlying the inspirations of the world's greatest creative people? &newline;&newline;The 22 Irrefutable Laws of Advertising (And When to Violate Them)áhas a simple objective: to codify the proven universal rules behind the world's most successful campaigns: with each ‘Law&doublequote; nominated by a different world-renowned advertising guru. &newline;&newline;Global ad superstars like Brazilian Marcello Serpa (The Law of Simplicity): Singapore's Neil French: multi-award winning Americans Jamie Barrett and David Lubars (The Law of Evolution): South Africa's Graham Warsop and UK legend Dave Trott (The Law of Selling) are rubbing opinions with famous agency network CEOs like Saatchi's Kevin Roberts: Fallon's Anne Bologna (The Law of Relevance) and Y&Rs Mt Rainey (The Outlaw). Who are sitting beside landmark authors like Al Ries (The Law of Positioning): Jean-Marie Dru (The Law of Disruption). Plus Asia's Jim Aitchison. &newline;&newline;If you're holding this book the future of advertising is in your hands. &newline;&newline;&doublequote;It's like 22 books in one&doublequote; said Saatchi & Saatchi's worldwide creative director Bob Isherwood. &newline;&newline;Easy to read. Beautifully argued. Wall-to-wall wisdom. Michael Newman's (Creative Leaps) second advertising book is probably the most important of the decade.

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