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Item Title:

The 22 Immutable Laws Of Branding- Al Ries Laura Ries

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Item Condition: New
Current Time:27 May 17 18:47:40
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (2 Available)
Price per item: £3.84 ($4.97)

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Item Specifics - Books ISBN : 9781861976055
Author : Al Ries Laura Ries
3.84 15299707 The 22 Immutable Laws Of Branding http://medium.snazal.com/?9781861976055 http://large.snazal.com/?9781861976055 Al Ries Laura Ries 9781861976055 9781861976055 Media Books 5.93 The 22 Immutable Laws O
Lot # 15299707
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Item Location: Leicester
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Title: The 22 Immutable Laws Of Branding

Author(s): Al Ries Laura Ries
Publisher:
ISBN: 9781861976055
Sku Code: 9781861976055
Media > Books
The 22 Immutable Laws Of Branding
Description:
As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well- known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. "Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing programme. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so- successful-- branding efforts undertaken by a number of high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as "The Law of Expansion", "The Law of Contraction", "The Law of Consistency", and "The Law of Mortality". While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today's ever-more-competitive environment. --Howard Rothman, Our--This text refers to an out of print or unavailable edition of this title.

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