65.862630965Title: Technology Licensing: Corporate Strategies for Maximizing Value Recommended Retail Price : 80.00 Our Price : 43.76 You Save : 36.24 (45% discount) ISBN : 0471130818 Author : Russell L. Parr Pat
Title: Technology Licensing: Corporate Strategies for Maximizing Value
Russell L. Parr Patrick H. Sullivan
John Wiley & Sons Inc
Brand New Book, Good Condition, Dispatched from our warehouse in the UK
This book explains how and where licensing fits into a corporation's organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance. The book consider include quality control, market share, revenue-generation, and other key issues.
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