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Item Title:

12 Ideas for Visual Communication: From the Principle to Practice-Used


Books, Comics, Magazines



Item Condition: Used
Current Time:20 Jul 17 14:03:01
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (1 Available)
Price : £999.00 ($1293.01)

Postage: £8.95 ($11.58)
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Item Specifics - Books ISBN : 9783721207132
Author : Mechthild Waidmann Stefan Waidmann Eckard Jung
999 17208605 12 Ideas for Visual Communication: From the Principle to Practice http://medium.snazal.com/?9783721207132 http://large.snazal.com/?9783721207132 Mechthild Waidmann Stefan Waidmann Eckard Jung 97837212
Lot # 17208605
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Bookshop2000 (113|0)
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Item Location: Leicester
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Title: 12 Ideas for Visual Communication: From the Principle to Practice

Author(s): Mechthild Waidmann Stefan Waidmann Eckard Jung
ISBN: 9783721207132
Sku Code: 9783721207132
Media > Books
12 Ideas for Visual Communication: From the Principle to Practice
All work involving design utilizes and draws together the principles of visual communication in different combinations and emphases. This creates a kit of almost endless resources, which makes possible the creation of the most diverse solutions. Each of the projects selected for this book makes the basic principle chosen for them evident. At the same time it becomes clear that only the harmonious combination and intensity of these resources can provide compelling and unique solutions. The first principle - content and form - is the basis for all following ones and is an integral component of visual communication. Only when content and form correspond and pull together all communicative aspects in a single strand, information, ideas and complex interactions can be bundled, structured and conveyed in an understandable, plausible and attractive way - far beyond the usual conceptions, fashionable trends and routine manifestations, marked by superficiality and computer-generated possibilities. The additional principles like perception, colour, three-dimensionality, illustration, typography etc. proceed perforce from content and form. This text is in English and German.

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