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Item Title:

The Product Manager's Desk Reference- Steven Haines


Books, Comics, Magazines



Item Condition: New
Current Time:21 Oct 16 05:26:40
Time & Date displayed is forUnited States - EDT
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Quantity: (3 Available)
Price per item: £49.98 ($61.33)

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Item Specifics - Books ISBN : 9780071591348
Author : Steven Haines
49.98 15351821 The Product Manager s Desk Reference http://medium.snazal.com/?9780071591348 http://large.snazal.com/?9780071591348 Steven Haines 9780071591348 9780071591348 Media Books 32.49 The Product Manager s De
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Item Location: Leicester
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Title: The Product Manager's Desk Reference

Author(s): Steven Haines
ISBN: 9780071591348
Sku Code: 9780071591348
Media > Books
The Product Manager's Desk Reference
"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."-George Castellion, SSC Associates“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.” -David Anderson, Managing Director, B2B Channels, United Airlines“An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step.” -David Rosshirt, Director of Product Management, First Data International“From now on, this book will stand as an important reference point for all product management teams.” -Mark Elliott, Vice President Product Management, Smiths Detection“The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.” -Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac“A must-have for every product manager, this book contains a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve.” -Jeff Anderson, Senior Vice President Product Management, Franklin Covey“Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.” -Dan O'Day, Senior Director Product Management, Thomson ReutersAbout the BookWhether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you:Create a master plan of record for your product Formulate actionable strategies Incorporate market data into important decisions Set the stage for creating innovative products Optimize existing products and product portfolios Apply financial techniques to manage product profitabilityThe Product Manager's Desk Reference embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.

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