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Item Title:

The Elusive Fan: Reinventing Sports in a Crowded Marketplace- Irv-Used

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Books, Comics, Magazines

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Item Condition: Used
Current Time:18 Jan 17 15:23:37
Time & Date displayed is forUnited States - EDT
Auction Closes:Learn more about Instant Buy

Quantity: (2 Available)
Price per item: £16.07 ($19.54)

Postage: £8.95 ($10.88)
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Item Specifics - Books ISBN : 9780071454094
Author : Irving Rein Philip Kotler Ben Ryan Shields
16.07 16576632 The Elusive Fan: Reinventing Sports in a Crowded Marketplace http://medium.snazal.com/?9780071454094 http://large.snazal.com/?9780071454094 Irving Rein Philip Kotler Ben Ryan Shields 9780071454094 978
Lot # 16576632
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Bookshop2000 (112|0)
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Item Location: Leicester
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Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Author(s): Irving Rein Philip Kotler Ben Ryan Shields
Publisher:
ISBN: 9780071454094
Sku Code: 9780071454094
Media > Books
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Description:
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, includingManchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

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